Welcome to our June business eNewsletter focused on summer marketing for your small business.
Quote of the month:
“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide
In this Issue…
- Summer Marketing Ideas for Small Business Owners
- 10 Summer Promotion Ideas for Small Business
- Beat the Slump: 5 Digital Marketing Tips to Drive Sales This Summer
- How to Keep Your Productivity Up, Even in the Summer
Summer Marketing Ideas for Small Business Owners
By Jenna Bruce
Summer is a special time of year. The weather is nice (okay, except for some of that humidity), kids are out of school, families take vacations, and people, in general, are in pretty good moods. And that means they can be extra receptive to your offer. If you can get it in front of them. But that can take some creativity on your part.
Not to worry, here are some summer marketing ideas to help small business owners this summer.
Leverage the Season in Your Marketing Materials
Whether it’s your email newsletter, flyers, or website, look for ways you can incorporate summer themes into your marketing collateral. It could be as simple as switching out the imagery on your website to include summertime scenes.
Also, beyond showcasing your summer specials, be sure to offer relevant information your target customers will want. This could mean offering summer recipes, summer skincare ideas, or summer pet care information.
And finally, summer-ize your marketing collateral by offering promotional items like Frisbees, beach balls, and drink coolers. These items will keep your brand top of mind all season long.
Take Part in Community Events
Most small towns and big cities host summer events like music festivals, arts & crafts shows, outdoor movie nights and concerts in the park. This is a great way for you to make a lasting impact.
Contact your local chamber of commerce to get a calendar of events, then decide which events will most likely attract your ideal customer, whether that’s empty nesters, health-conscious mothers, or music-loving millennials.
Once you know which events are right for your brand, consider sponsoring the events in return for your company name on banners and programs. Depending on your budget, you could also host a booth at the event and give out free samples or sell your product. If you go this route, be sure to collect contact information. You could have a signup sheet or a fishbowl to collect business cards.
Join Forces with Other Local Businesses
You can host an event in your local town far easier when you do it with another business or two. Connect with other business owners and brainstorm some ways you can drum up some extra foot traffic this summer. You could have a sidewalk sale or a tasting of some sort. Close off traffic and host an arts fair or street musicians jam on your street.
Just be sure you work with your local authorities to get all of the appropriate permits.
What if Summer is Normally Your Slow Time of Year?
If summer is traditionally a slow time for your business, there are a couple of things you can do:
1) Use Promotions to Drum Up Some New Business
Nothing gets that foot traffic in the door like some good ol’ fashioned financial incentives. Consider one of the following options:
Discount slower selling products – Offer a limited-time discount to see if you can move some of your slower-moving inventory. The limited time could be a day, a week or a month. Be sure to promote your offer to a select segment of your email list (perhaps your best customers, or even customers who haven’t purchased from you in some time). Monitor your results. If the promotion worked, consider extending it to other products and customers the following week/month.
Packaged Discounts – You can also offer customers a discount when they buy more than one product. For instance, when they buy a medium pizza and a 2-litre drink, they pay only $7 instead of $9.50.
Think Off-Peak – As I mentioned earlier many people take vacation time during the summer, so their hours are more flexible. Think of ways you can draw in customers during your off-peak hours. For instance, you could promote a BOGO special if customers come in between the hours of 6PM and 8PM.
2) Plan for Your High Season
If all else fails and you can’t quite get that foot traffic in your doors, use this off-peak time wisely by planning marketing activities for the rest of the year. A slow summer is a great opportunity to conduct market research. Use this time to find out what your customers think of your products or services. How is your pricing? What could you do better? Can you see any trends coming down the pike that could affect your business?
If you’ve never conducted market research before and are uncertain how to go about it, the US Small Business Administration has some helpful guidelines.
Summer is a great time to have some fun with your marketing, so give these ideas a go.
What other sorts of summer marketing ideas have you tried in the past? Share your ideas with us in the comment section.
Read this article MediaSpaceSolutions.com
10 Summer Promotion Ideas for Small Business
By Julia Belkin
While marketing campaigns change by the season, summer lends itself to fun opportunities to offer your customers the best deals and discounts. During the warm weather, your foot traffic may be at its highest, and it’s important to capitalize on that as the weeks go on and the temperatures rise.
Differentiating yourself during the summer months with strong promotional ideas for your small business will help keep your sales high, even when other businesses may be experiencing challenges. Here are 10 summer promotion ideas for your small business.
Related: 2018 Marketing Calendar (free download)
10 Effective Ways to Promote Your Business this Summer
1. Release a New Product or Service
Releasing a new product or service to celebrate the summer season to attract a new audience is an exciting summer promotion idea. By aligning the launch of a collection with the first day of summer, and by making your new products or services seasonally themed, you can draw in both tourists and locals. Beach printed bags, tropical wrapping paper, or ice cream cone shaped cards are all fun ways to excite your guests.
2. Throw A Summer Solstice Party
Summer is an exciting season to celebrate – the days get longer, the weather gets warmer, the drinks get colder, and people want to celebrate! The first day of summer, also known as the summer solstice, is a perfect time of year to throw a party.
Offering free sips and bites, a beach-themed photobooth, or a small inflatable pool filled with goodies at your party is a great way to entice your audience to shop at your small business. Run a giveaway at your party with free products or services – bonus if it’s a new product or service!
3. Have a Sidewalk Sale
If you have a brick and mortar location, sidewalk sales are a fun and unique way to attract customers who may not have otherwise stopped in to your store. A sidewalk sale is an event where your goods are displayed just outside your brick and mortar location to make those walking past stop and look, and hopefully make a purchase. A summer sidewalk sale is even more effective if your items are seasonally themed! Sidewalk sales can work for almost any industry, from retail to spa, as long as you display your most attractive and eye-catching items.
4. Offer Cool Beverages
A low-cost way to drive foot traffic to your brick and mortar location is by offering a free drink dispenser inside your store. Free beverages will increase goodwill among your guests and draw an audience that may not have otherwise entered your store. By providing iced tea, cucumber water, or lemonade, free of charge, you will attract new customers and drive sales.
5. Host a Summer Pop-Up
Another fun summer promotion idea is a pop-up store. A pop-up store can be held almost anywhere, whether you are on the boardwalk or at a farmers market, and can attract a new audience from your standard clientele. A summer pop-up will help to get your name known within the local community and among tourists.
6. Run an Instagram Giveaway
Summer lends itself to interesting trips and adventures, so why not give your customers a chance to show off those fun vacations? Hosting a giveaway for your fans will drive traffic to your social pages and increase brand awareness in a low maintenance way.
In order to enter, ask your followers to post a photo of a recent vacation they went on, chose a specific branded hash tag to track entries, and have them tag your business in the photo. Make sure to specify how you will be choosing a winner, the prize, and the dates of the giveaway. For more information on running an Instagram giveaway, check out our blog post here.
7. Have a Seasonal Sale
While many associate sales with the retail industry, a seasonal sale is a great summer promotion idea for any small business, from accountants to landscapers. Offering a discount during the summer months will help draw in new clients, retain old ones, and help spread positive brand awareness. Offering a summer referral program, where an existing customer gets a free or discounted service when they refer a new customer, is another way to incentivize your current customers to speak highly of you and get their friends to purchase from you as well.
8. Offer Free Sunglasses
Whether you have a brick and mortar store location or just a website for your small business, sunglasses are a great gift with purchase that almost everyone uses during the summer months! Sunglasses are an ideal freebie because they are lightweight, low-cost, and can be easily branded with your logo or company. By offering branded sunglasses with any purchase, you are not only incentivizing your audience to buy, you are also getting free word of mouth marketing and brand awareness as the customer wears them.
9. Run Temperature-Based Deals
Customers always enjoy an activity where they can win prizes or coupons, and the weather makes for a perfect opportunity! Select a day where the weather is historically unreliable and offer a free gift with purchase if it reaches over a certain degree that day. For example, if it usually is only about 70 degrees in May where you are located, offer a free gift with purchase if it reaches over 75! This will increase foot traffic if you have a brick and mortar location, and can drive online sales if you offer the same promotion on your website.
10. Have a Back-To-School Sale
While the school year may seem far away, many parents start preparing months in advance. Throwing a back-to-school sale is an effective summer promotional strategy for any industry, and will attract anyone looking to save some money. Offering additional discounts for educators and students will also drive your sales.
Summer is a perfect time of year to capitalize on the warm weather and influx of tourists! Use these 10 promotion ideas for your small business to help drive sales and increase brand awareness throughout the season.
Read this article ThriveHive.com
Beat the Slump: 5 Digital Marketing Tips to Drive Sales This Summer
By Syed Balkhi
Many businesses find their sales slowing down during the summer months. Use these five digital marketing tactics to boost your sales this season.
As temperatures rise during the summer season, your sales can really take a dive. Most businesses experience the dreaded summer slump, but business owners can take advantage of the season with a few clever marketing strategies.
Engaging with your customers while they’re in vacation mode can be difficult, but it’s not impossible. By heating up your digital marketing efforts this summer, you can capture the attention of your audience and boost sales.
If you want your business to beat that summer slump, here are five digital marketing tips to drive sales this summer.
1. Take Advantage of Summer Holidays.
Take advantage of the holidays that your customers are looking forward to this summer. With Father’s Day, Fourth of July, Back to School and Labor Day coming up, there are many opportunities for your business to stir up interest with new marketing campaigns and promotions.
Build a sense of urgency by creating countdown timer popups for holiday sales and sending targeted emails with the promotion. Creating urgency is one of the best ways to boost your conversions. A countdown timer for when the sale ends will encourage customers to take action by purchasing.
Consumers are always browsing for deals during holidays, so make sure you don’t miss these opportunities to boost your sales this summer.
2. Create fresh content.
Publishing new content consistently on your blog, using targeted keywords, can drive traffic to your site and convert readers into customers.
Your customers’ needs change during the summer. Think about what your customers are interested in this season or what products they’re using. Use Google Analytics to find high-volume and low-competition keywords that your target market is searching for this summer and create engaging content based on their interests.
Many people favor content that’s more fun and light in the summer, so creating summer-themed content for your blog will encourage more clicks and shares.
3. Use Facebook and Google retargeting.
The average customer makes nine visits to a website before purchasing. This is where retargeting really comes in handy. Retargeting is a great tool that allows you to engage with visitors even after they’ve left your site.
Facebook and Google retargeting enables you to show targeted ads to users who have previously visited your website. While previous visitors are browsing other sites on the web, they’ll see targeted ads for your site. You can also use retargeting to reach people who haven’t opened your email, who tend to share your content often, or who’ve shown particular interest in your product. This will keep your business at the forefront of your visitors’ minds, build brand trust and encourage them to keep returning to your site.
4. Rev up your social media.
Facebook released a study stating that posting to Facebook on mobile increased 26 percent during the summer. You can take advantage of this summer trend and raise your engagement levels by amping up your social media presence and catering your posts to your summer audience.
People love interacting on social media during the summer by sharing their vacation photos and videos with their friends, so try to incorporate this fun summer feeling into your social media strategy. Boost shares and conversions by using summer-themed hashtags, sharing seasonal videos or GIFs, or creating a contest that will engage customers and encourage them to share.
5. Mobilize your marketing.
Your customers are always on the go during the summer months, but that doesn’t mean they’re disconnected. Facebook has said that 92 percent of summer-related conversations take place on mobile. This is why you want to make sure your marketing campaigns are mobile friendly.
Keep your messages fun and short, and use captivating images. Emojis will also grab the attention of your customers. Research shows that messages with emojis in the subject line get 56 percent more opens. You can also take advantage of geotags or location-based tagging to deliver targeted messages for time- or location-specific offers to entice your customers to open your message wherever they are.
Summer can be a distracting time of year for both business owners and consumers. It’s discouraging to see sales slow down, and it can be overwhelming to try to figure out how to grab the attention of your audience when they’re busy having fun in the sun. But if you put a summer marketing plan in place using some of these digital marketing tips, you can ease your mind and get back on your way to boosting sales.
Read this article at the Business.com
How to Keep Your Productivity Up, Even in the Summer
By Brian Wong, Co-founder and CEO, Kiip
The heat may have you feeling lazy, but that’s no excuse to slack off. Here’s how you can have your summer fun, but still stay productive.
Summer hasn’t even officially begun yet, but it seems like everyone’s already settling into the heat. When it reaches a certain temperature outside, it can be difficult to get anything done. Those hazy morning commutes, sunny lunch breaks, and extra summer happy hours make for some serious peace of mind, thanks to an overall laid-back vibe in the office.
But these small joys can also make for a lack of productivity; I call it the summer slump. No one wants to do work when there are people outside heading to the beach and eating ice cream, right? Alas, the work is necessary, especially in Q3 – this is the time when you should be improving on your Q1 and Q2 performances and paving the way for smooth sailing through the end of the year.
That means it’s crucial to avoid the summer slump. It may seem like an impossible feat, but with a few helpful tips, you can get ahead of the slump. That way, you can have your summer fun and eat it, too – or something like that.
1. Tune Out
This advice may sound like the exact opposite of keeping your productivity up, but trust me; tuning out is crucial to tuning in. Let me explain.
When you can swing it, tuning out helps you clear your mind and make room for new thoughts, ideas, and approaches. Whether you achieve this by putting your phone away for a few hours, keeping your e-mail off your phone entirely, or practicing something like meditation, tuning out allows you to think more clearly.
Later on, when you come back, you’ll be able to work more thoughtfully, rather than just going through the motions.
2. Make Your Own Fun
As the old saying goes, “People wait all week for Friday. All year waiting for summer. All their life for happiness.” In the summer months, it’s easy to wait around for the next “fun” thing, whether that’s a vacation you have planned or an office happy hour.
But when you’re waiting around for the fun, the rest of your time feels “un-fun” by comparison. So instead, make your own fun. Go outside for lunch. Play music while you work (out loud, if your co-workers don’t mind). Enter your company into a summer softball league.
Creating these little spurts of fun will break up your days and weeks, so that you avoid the monotony of non-stop work.
3. Keep Moving
When the opportunity to travel arises, take it. Sure, we don’t all have fancy business dinners halfway across the globe (at least, not regularly). But even simple movements like working on a couch instead of at your desk or meeting a client at their office instead of yours can rejuvenate you in the middle of those long summer afternoons.
4. Create Something
And I mean something you can’t make in the Microsoft Office Suite. Use your free time to make something entirely non-work related. This can be applied all year long, but can be especially helpful in the summer, when there’s pressure to go, go, go.
When the sun is out, we feel like we have to be out, too. But being out and about all the time can be draining; spending some time along and creating a painting, a collage, or some poems keeps your mind active, but in a different way than going to meetings and working on presentations.
When you return to the office, there’s a good chance that your creative endeavors will have sparked an idea or two for your work.
Read this article at the Inc.com
The views and opinions presented in this newsletter do not necessarily represent those of SpiritBank.